To market online,you need first to adopt a marketing strategy, and doing that depends on a number of factors, which you must put into serious consideration. factors such as who are you marketing to? where are they? in local or global market?
why these factors are crucial is because there are diferent channel to reach prospects, you need to konw the best channels of reaching your own prospect,
if your ebook treats and issue only people in your locality can benefit,then your target audience are people living in your locality. if that is case, then you can use such methods as advertising in the local newspaper or magazine,radio and television,writing and submitting articles(stating your website adress) to newspapers and magazine for publication, producing fliers and leaflets,giving talks at seminars, conferences and so on,to reach them.on the other hand,if you are targeting, the global market, there is a diffrent appoarch. And dont worry, this one will cost you money. youre not going tobeplacing ads in foriegn newspaper or magazines or radio and television jingles.
Below are the few but effective ways to market your ebook on the internet.
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EZINE
AN ezine also known as email magazine, online publication or OPT- in list is simply a newslater available via email. having your own ezine will enable you build a list o targeted potential customer. once once you' ve developed a list of customers you will be able to tell your ebook to them. all you have to do is to send them email informing them of a newly realease ebook and they will come trooping to your site.
ONLINE FORUM
participating in omline forum that target your potential customers is another great way to share ur expertise and making more sales although balant advsertising is prohibted, most forums will allow you to include your resoures box
SEARCH ENGINES
Lisiting your ebook,sales page with the top search engines and directories wil provide you with some additional traffic. however ranking with the top twenty or thirty search result is very difficult. you may want to consider payng for a higher ranking. there are many search engines that will enable you to key word and pay a specified amount to each visitor you recieve.
FREE TRIAL
A great way to increase your ebook sale is to create a free trial version of your ebook and freely distribute it this will provide your potential customers with the sample of your ebook and encourage them to purchance the full version. also you can create a special repot that relates to the topic of your book and then use the first and last page of the report to talk about your book and anyone interested may place his or her order for it. freely distribute it.
ARTICLES
Writing articles is one of the most effective strategies you can use to increase your ebook sales. write articles that targrt your potential customer and submit to EZINE and free articles sites. when people visit this sites and read your articles, they will visit. want an example? Good, because i have got one: let say you want to promote a book on "HOW TO INVEST WISELY IN STOCK" you send articles to ezine. you generate traffic,subcribers and sales as they publish your articles for readers. see how easy this is?
EBOOK SITE
Visiting your ebook with a number of ebook sites will increase your sales considerably, each site will pay you a specified percentage for each sale. This payment is known as royalty.
The royalties paid will vary at each site and will depend on your selling price and format. Below are list of ebook site to get you started. www. book lockers.com, wwww.authorhouse.com.
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ReplyDeleteGOOD JOB.